- 1973 The Mars family ask 2 nutritional scientists, one in the UK and one in Germany, to develop a natural and superior fish food, and then prove it. Dr David Ford beat the competition from Germany, and production began in Leeds, England.
- 1975 Aquarian® brand launched into independent aquatic trade in July: 8 varieties of flaked fish food across 14 SKUs, and 7 treatments. Rapidly became No 1 Fish Food in the UK.
- Launched into Grocery trade in September 1975.
- Aquarian® Advisory Service launched simultaneously to provide expert advice to fishkeepers and support expert groups and societies.
- 1978 Aquarian® launched in USA and Europe along with branches of AAS.
- 1985 Atlantis® equipment range launched to complement food & treatments
- 1987 Relaunch of Aquarian® remedies with a numbered system, 1-10.
- 1988 Launch of reduced range of equipment under Aquarian® brand
- 1995 Decision to discontinue equipment and focus on expertise in nutrition
- 1996 Relaunch of Aquarian® foods with new packaging and varieties
- 2000 "Care for Life" logo launched
- 2003 Aquarian® joins new Mars Global Fishcare group portfolio
- 2008 Aquarian® relaunches all flake products to reflect the expertise included in the fish food recipes
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